#branding #naming #packaging design #outdoor advertising
Our task was to develop branding and naming for the LUMEN CRAFT brewery, which was awarded the title of the best Moldovan Brewery in 2017, according to the international beer portal RateBeer.
NAMING & BRANDING
Lumen – light (ro) + Craft brewery (en) = LUMEN CRAFT
The word “Lumen” evokes positive emotions and reminds that rest with a glass of beer will help you relax and put your thoughts in order, and the word “Craft” indicates the originality and uniqueness of the recipe for making beer.
What associations do you have with
“Tasty beer“?
Most often it is the Czech Republic, hops and good mood.
We designed the logo in the Czech style and added a few elements such as hops and a glass of beer that show the direction of the company’s production.
