[vc_row][vc_column][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces»][vc_column][vc_single_image image=»7397″ img_size=»full»][/vc_column][/vc_row][vc_row css=».vc_custom_1637181371307{padding-left: 40px !important;background-color: #ffffff !important;}»][vc_column][vc_custom_heading text=»BUCURIA» font_container=»tag:h1|font_size:40|text_align:left|color:%23000000″ google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal»][/vc_column][/vc_row][vc_row full_width=»stretch_row» content_placement=»bottom» css=».vc_custom_1637219253433{padding-bottom: 40px !important;background-color: #ffffff !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»fadeInLeft» css=».vc_custom_1637218687692{padding-left: 40px !important;}»]

О компании

Продукты АО «BUCURIA» – визитная карточка Молдовы.
Сегодня это крупнейшее в республике предприятие
по производству кондитерских изделий.

Задача

Перед нами стояла задача разработать позиционирование,
нейминг и брендинг продуктовой линейки плиточного
шоколада.[/vc_column_text][/vc_column][vc_column width=»1/2″][vc_column_text css_animation=»fadeInRight» css=».vc_custom_1637221600851{padding-left: 40px !important;}»]

Результат

1Нейминг
2.Логотип
3.Дизайн и печать этикетки

2021

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637221140322{margin-top: -50px !important;padding-bottom: 1000px !important;padding-left: 60px !important;background: #3ac3d6 url(https://papaprint.md/wp-content/uploads/2021/11/Group-33-1.png?id=7398) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column][vc_custom_heading text=»NAIMING» font_container=»tag:h1|font_size:40|text_align:left|color:%23ffffff» google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal»][vc_column_text css=».vc_custom_1637221523085{margin-top: 30px !important;}»]Мы соединили слова DULCE и PLAI.
Слово “Plai” ассоциируется с родиной,
а слово “Dulce” (сладкий рум.)
описывает свойство продукта.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row» content_placement=»bottom» css=».vc_custom_1637218971555{background-color: #732413 !important;}»][vc_column][vc_custom_heading text=»BRANDING» font_container=»tag:h1|font_size:50|text_align:left|color:%23ffffff» google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal» css=».vc_custom_1637145060590{padding-left: 40px !important;}»][vc_column_text css=».vc_custom_1637218957585{padding-left: 50px !important;}»]key idea[/vc_column_text][vc_single_image image=»7433″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637219238271{background-color: #732413 !important;}»][vc_column][vc_single_image image=»7402″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row content_placement=»bottom» css=».vc_custom_1637151343472{background-color: #ffffff !important;}»][vc_column][vc_custom_heading text=»BRANDING» font_container=»tag:h1|font_size:50|text_align:left|color:%23000000″ google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal» css=».vc_custom_1637151359822{padding-left: 40px !important;}»][vc_column_text css=».vc_custom_1637151383064{padding-left: 50px !important;}»]main logo[/vc_column_text][vc_single_image image=»7404″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» content_placement=»top» css=».vc_custom_1637219718664{padding-bottom: 40px !important;padding-left: 40px !important;background-color: #732413 !important;}»][vc_column width=»1/2″][vc_custom_heading text=»PRODUCT PACKAGING» font_container=»tag:h1|font_size:40|text_align:left|color:%23ffffff» google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal» css=».vc_custom_1637219642648{margin-bottom: 50px !important;padding-left: 40px !important;}»][vc_column_text css_animation=»fadeInLeft» css=».vc_custom_1637219691539{padding-bottom: 50px !important;padding-left: 40px !important;}»]Мы разработали минималистичную
упаковку, делая акцент на удобстве
считывания информации. Были
сделали акценты на самой важной
информации, такой как: количество
какао бобов и вид добавки.[/vc_column_text][vc_single_image image=»7407″ img_size=»full»][/vc_column][vc_column width=»1/2″][vc_single_image image=»7408″ img_size=»full» alignment=»right» css_animation=»bottom-to-top» css=».vc_custom_1637219799935{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637143304075{background-color: #ffffff !important;}»][vc_column][vc_single_image image=»7413″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637143304075{background-color: #ffffff !important;}»][vc_column][vc_single_image image=»7421″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row» content_placement=»middle» css=».vc_custom_1637221407381{padding-right: 30px !important;background-color: #ffffff !important;}»][vc_column width=»1/2″][vc_custom_heading text=»PRODUCT PACKAGING» font_container=»tag:h1|font_size:35|text_align:left|color:%23000000″ google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal» css=».vc_custom_1637221397605{margin-bottom: 30px !important;padding-left: 20px !important;}»][vc_column_text css_animation=»fadeInLeft» css=».vc_custom_1637221291534{padding-left: 20px !important;}»]Логотип был проверен
и на предмет работоспособности
в коммуникационных материалах.[/vc_column_text][/vc_column][vc_column width=»1/2″][vc_single_image image=»7416″ img_size=»full»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637143304075{background-color: #ffffff !important;}»][vc_column][vc_single_image image=»7422″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row content_placement=»bottom» css=».vc_custom_1637151343472{background-color: #ffffff !important;}»][vc_column][vc_custom_heading text=»PRODUCT PACKAGING» font_container=»tag:h1|font_size:50|text_align:left|color:%23000000″ google_fonts=»font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal» css=».vc_custom_1637220798933{padding-left: 40px !important;}»][vc_single_image image=»7424″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637143304075{background-color: #ffffff !important;}»][vc_column][vc_single_image image=»7425″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637143304075{background-color: #ffffff !important;}»][vc_column][vc_single_image image=»7426″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637166338063{margin-top: -50px !important;background-color: #ffffff !important;}»][vc_column css=».vc_custom_1637166462636{margin-top: -70px !important;}»][vc_single_image image=»7427″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» css=».vc_custom_1637166338063{margin-top: -50px !important;background-color: #ffffff !important;}»][vc_column css=».vc_custom_1637166462636{margin-top: -70px !important;}»][vc_single_image image=»7429″ img_size=»full» alignment=»center» css_animation=»fadeIn»][/vc_column][/vc_row]