Task: to develop a new brand of Polish coffee. We started with the analysis of the names and logos of competitors, as a result, several variants of naming were proposed.
The second stage was the development of a unique logo. The golden color of the new logo is associated with luxury, brightness, tradition. The next task was – to create packaging and promotional materials. For each taste, we offered our own version.
Also, our designers have developed booklets, banners and billboards.
For advertising in retail outlets, we offered various variations of POS-materials.