We had the following tasks: to rebrand, bring a new brand to the market, emphasize the status of the company, loyalize the target audience, increase sales.
Our solution: The development of the company required a change in visual representation, so our cooperation began with rebranding.
In design, we moved away from the originally used oriental themes and finalized the main element. So in the new logo we show a series of tents that symbolize the whole production.
We added only black color to the brand’s visuals in order to emphasize the style and effect of the clothes themselves. Black in the fashion industry is an ageless classic.
The fundamental idea of the brand is to show the style, taste and status of the owner of the thing.