In the face of aggressive competition, companies tend to take a more stable position in the market. The outdoor (street) advertising is ideally suited for these purposes, with its distinctive feature of inevitability of visual contact with the advertising message. It provides a high level of audience coverage, the number and personal composition of which changes almost every minute.
For these purposes the ideal external (outdoor) advertising, a distinctive feature of which is the inevitability of Visual contact with the advertising message. It provides a high level of audience size and personality which changes almost every minute.